Profiling Your Audience (My Magazine Customer)

The person that would buy my magazine is Nathan, a young black youth of the age 18 that lives in Beckenham South London. Nathan, is in full time education (attending college, and is currently applying to universities), and has a part time job in Nike Town. Nathan, is still living with his parents, has an interest in rap music and in producing rap music as a hobby.

Nathan has a very strong interest in rap, R&B, hip hop, garage and grime music. Nathan is very controversial, very fond of junk food, and poetry, this shows their youthfulness and at the same time expresses liking for rap. Junior are a very pleasant individual that everyone would love to be around, also Junior finds he can express themselves through music. He enjoys playing basketball as well on a regular occasion with his friends and plays for his college team.

Nathan enjoys the use of the internet so he would really enjoy using the web link to check out the website for my magazine and seeing what else we have to offer. He would probably even subscribe. Also I would make my web page very modern and vibrant to attract his attention.

Nathan enjoys keeping up to date on his music and sport so I have included sport stars in my magazine, but it’s mainly about rap music and rap artists. Junior enjoys buying music and sport magazines on a regular basis and chooses from a variety of magazines to purchase instead of staying loyal to just one.  

My magazine would serve Nathan, by adding some of the most popular artists that he would really like (Wiz Khalifa, Eminem, 50 Cent, Lil Wayne, Rick Ross and  Drake).

I would include sports(particularly) in my magazine to amuse him as he supports the Lakers, and is a huge basketball fan, his favourite player however is Dwyane Wade of the Miami heat (showing his controversial side. Interviews with Kobe Bryant, Dwyane Wade and LeBron James.

Nathan wears a lot of clothes that are very American. Snap backs, baseball jackets, hi-tops, etc. All this leads to the conclusion he leads a very American culture based lifestyle. This would explain his love for basketball and rap music (American sport and music as was started in America) including American themes in my media product would really appeal to him, and tries to make sure that he will be interested in the magazine.  

Nathan likes his technology (like most teenagers). He owns a lot of gadgets and consoles/ hardware, such as PS3, PSP, Black Berry phone, Nintendo Wii, I-Touch, apple-mac and apple laptop. Because of his love and apparent dependence of technology and hardware I would include modern technology in my magazine to draw his attention to it (particularly in the front page so it is the first thing that he would see) and include it as much as possible.