Saturday, 24 March 2012

Music Magazine Evaluation- Q2. How does your media product represent particular social groups?

My media product represents young black British males (teenagers aged from 11-19), but also is inspired by young black American males of the same age group.
However it also has a representation for young black American males as the genre of rap music did originate mainly from America and a popular sport for young black males in that country is basketball. I represented this by taking my contents page picture in the sports hall using the basketball court, including the basketball hoop as my background and ball as a prop. 

My media product applies a theory called male gaze theory, which means that the most attractive male has most likely been selected and used in my media product to mainly attract a lot of female viewers and some male viewers to.  

The subculture it would be mainly aimed at is hip kids, ghetto kids, street kids and the upcoming rappers.

The pose was of the subject with his index finger on his lips insinuating a “sssshhhh” noise to back up the main cover line “Gabz biggest rap secrets revealed”. This is because when someone wants someone else to keep a secret they don’t want it being  repeated or spoken about  so they try to keep it as quiet as possible, and the “sssshhhh” noise is a very common form of  communication to tell someone to keep silent so I decided I wanted my model to strike that pose. It enforces the word “secrets” and to have that secret “revealed” will catch the viewer’s eye.


This pose was also very convenient as it is common amongst young people, particularly teenagers from the ages of 11-19 to gossip a lot so the “sssshhhh” pose can really relate to teenage viewers and in particular female viewers as they tend to gossip more than most males. But my main inspiration was from a brand of clothing known as trapstar clothing that have the slogan “shhh it’s a secret”.

For the contents the representation on American culture is used a lot, but that is mainly because America is where the genre of rap music did originate mainly from, and in America a popular sport for young black males in that country is basketball so I photographed my model on the basketball court using a low angle shot to show dominance and also to get a good view of the basketball hoop and show him sitting on a basketball. The pose he struck was with his headphones on listening to music.
Also to help with the representation the costume was a baseball jacket, which is another popular sport in America (baseball). The photo had a very American feel about it, but at the same time it didn’t stray from the rap music feeling of the photo as all those factors tied in.  This was the aim as a lot of black English teenager’s (in particular London) culture is similar to those of an American teenager, so in effect they can relate to the magazine either way.


 



Thursday, 22 March 2012

Music Magazine Evaluation- Q1. In what ways does your media product use, develop or challenge forms and conventions of real media products?




Above is the front page of my music magazine and the  magazine I used to follow conventions with anotations.

Before I began constructing my music magazine I carried out questionnaires on how people think my magazine should be presented but I had already done some research and had a very good idea on how I wanted to conduct my magazine.
Also I designed drafts of my music magazine.  This gave me direction, instead of wasting time using a trial and error method. I followed the ideas of this magazine as much as I could by adding and taking some things out so that I could be able to have a finished product that looked as presentable as possible.
This in effect made the task easier and allowed me more time to concentrate on the models, colour scheme, settings, costume, poses and other various important factors of my magazine. By doing this I also was able to have a sense of direction in terms of what I wanted to achieve (my target) and in terms of how long it should take to achieve just the layout and what resources I would most likely need in the process of creating my magazine front cover and my magazine double page spread.
The font colours, the model that I wanted on my front cover, contents and double page spread (the same model to keep a consistency). Then once I had established what exactly I was going to do I began my layout as I hadn’t taken my pictures yet, and I thought that would be an easier task.
When doing the layout of my masthead, names bar and cover line, etc, I made sure that my media magazine followed the conventions portrayed in a VIBE magazine featuring trey songs on the front cover. The forms and conventions I used from this magazine was the colour scheme of the font, font size, and of the masthead. I also adopted the bar code joined with the website idea and noticed the date below and used that idea. My media product follows the conventions of trey songs front cover shown above, using the red, black and white colour scheme. This is shown in the main cover line, the cover lines, the black background and the masthead.

The red masthead was a convention I decided from the start I would definitely have to follow and use. However the names bar was done in white font and I decided to develop this convention by turning the font red as well. I was very keen on the red, black and white colour because rap is a predominantly black culture/ person music genre which is what the black colour scheme represents. The white represents how white people have over the years been more involved in rap and in listening to rap music.

Finally the red represents blood, which is a symbol or expression of suffering of black people and blood spilled by them and how the black people particularly in America were tired of oppression which led to them using rap music to express themselves. An example to this is N.W.A (Niggaz Wit Attitudes). 

Also another convention I followed was the small date under the bar code, but I decide to slightly develop/ challenge this form of convention by putting it in the top right of my media product (music magazine) just under the masthead and because it’s white it would stand out on the black background very easily.

I also duplicated the bar code and the website idea with the massive dot, but I slightly developed this form of convention by putting a BBM (Black Berry Messenger) bar code on top which if scanned will direct the viewer to my blog. I generated this bar code using the following link: http://qrcode.kaywa.com/

Another convention I decided to develop was the stamp looking cover line and use it to make my main cover line stand out in my media product by over lapping part of the cover line onto the stamp and making the font on the stamp look destroyed or damaged which is a signification of teenage rebellion which shows the youthfulness behind the magazine. However I still stuck to the black white and red colour scheme. To make sure that the cover lines didn’t seem too dull I gave them a black stroke and made it large enough to catch the attention of a viewer but again sticking to the colour scheme by making the stroke black is sticking to the colour scheme showing consistency.

I added a camera flare to give the picture (top right corner) that slight edge which challenged conventions of magazines and the magazine conventions that I was following, but this it represents a rising and a shining star (a term used to refer to superstars or talented youths).

For my contents page I followed conventions of soulja boy and 50 cent’s XXL magazine for my contents. The layout is the overall convention that I tried to follow, however I used conventions from other magazines, one with the heading “the B-side” slightly similar to the main conventions I followed but still different conventions. My media products contents page was really inspired by XXL magazine and followed a lot of its conventions. The VIBE magazine with Eminem in it inspired me to follow the convention to fill the whole page with the picture.

When I did this I decided to use the stamp tool to fill up a white space at the top of the page and in effect challenge the convention by using the same image 3 times. I wanted to leave no blanks or white spots so that was my alternative but without using different pictures, using the same image just cloning it.

Originally I had planned to use an all white background for my double page spread as it would look really good/ contrast with the costume that I had picked out (which consisted of dark colours) and draw the viewers attention to the picture as well as the text.

However due to a change in thought to the costume and the background colour I had to abandon the idea but still used some of the conventions. For example I used the heading, and the drop capital idea along with the white page with black text as the contrast made the page look like it contained a lot of information and it also went really well with the font colours I had picked out, making it easy to stick to a specific colour scheme.

What was very convenient is that the new magazine which I was using as a guide had similar or the exact same conventions (i.e the drop capital, white page, and the writing under the heading).

For the double page spread I was following the conventions of Wiz Khalifa’s double page spread in Vibe magazine. I was very keen to use the black and white colour scheme because it represents coming between white and black in the rap music industry, and the gold is to represent success and riches.  The black and white colour scheme also contrasted with the font colours used.

Also the gold and black font on the white background really stands out, and on the black background the picture was made the main focus. I used this form of convention and threw a quote onto the picture, which developed this convention. I added strokes to the photographer and writer name to make them stand out, this challenges conventions because it’s not used in music magazines but it is eye catching and by making the stroke black it stuck to the colour scheme.

I did the same thing to the quote to make it stand out by giving it a gold stroke and to make it look polished I added a bevel but  I made sure that it would suit with the background by keeping it black.
I made sure that attention wasn’t drawn away from the picture by adding a camera flare to the top right corner of the picture. I had used a camera flare throughout two of the three pictures to keep a level of consistency going, but at the same time challenge conventions because it isn’t usually something seen in magazines but it is there to also represent a rising and a shining star (a term used to refer to superstars or talented youths). 

Plus I followed the convention of having a black male on my front cover as in most rap magazines they do, there are hardly any female rappers on the front cover on music magazines, they’re predominantly black male rappers, especially in the magazine company that I am using as a guide.


Tuesday, 20 March 2012

Post Production

Front cover

Strengths:
“i think  that the front cover is really good, it has a good consistency and good colour scheme”. They like the consistency and color scheme, meaning my audience research has worked and it has been picked up by my audience.


Weaknesses:
“emm i think that the red in the coverlines could be a bit brighter but not too bright to highlight the text
and i think you should add a bit more text to the coverlines on the right hand side or make them a bit bigger or something”. They want the text to stand out on the page and cause a bigger impact, and appear more full of information to really appeal to my audience.

Contents

Strengths:
“the contents is alos really good, the color scheme is really nice”. They like the following of convention and my consistency towards the magazine, especially my consistency with the color scheme of the magazine.

Weaknesses:
“but the small (small) text are too hard to read, especially the red ones and i think you should put a stroke around the numbers on the pictures but other than that it is really good”. They have indicated that they would like the text to stand out more on the page so that they can read it easier and it catches their eyes easier and quicker.  


DPS (Double Page Spread) 

Strengths:
They had no comment
Weaknesses:
“on the double page spread I think that you should make the gold writing at the top a bit darker or just highlight it more and maybe you should change the font of the text at the bottom coz its on facebook but part from that it looks really good”. They think that I should change the font of the text at the top of my double page spread to make it look clearer.